hw 16b "RSS is better than IRS"

Scoble says in his article "Humanizing the Faces of Corporate America" that there are five things that made blogs hot. He called them the five pillars of controversial software. The first pillar is "ease of publishing." This means that virtually everyone can publish their own blogs, all you need is an email address and no prior knowledge is necessary. The second pillar is "discoverability," which basically means that blogs are extremely well linked up to one another. If you are searching for a blog on a topic, it will be very easy to find that topic. The third pillar is "cross-site conversations," which means that if somebody has linked your blog to their own, you can see who that person is. At which point you could talk to that person, because you are very likely to share and express some equivilant views. The fourth is known as "permalinking." A permalink is simply a URL that points out a specific blogging entry. Making it easy to navigate a blog. Finally, syndication is the last pillar. I am a little confused about this last pillar, but what i can take from it is that syndication may be a method of organization. There are many reasons why blogs are as hot as they are now, i don't neseccarily agree with scoble that these are the reasons, but they certainly helped.